MIAMI Sean "Diddy" Combs makes his first appearance as Burger King's "Late Night Ambassador" in a new TV spot promoting the chain's extension of dining hours to midnight or later. The spot, titled "CEO to CEO," takes place after midnight, when Combs craves a burger but discovers that the Burger King restaurant is closed. He wakes up a fictional CEO of the chain, who drives him to the restaurant and opens the door for Combs and his entourage.The chain's decision to extend late-night ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com