When Taco Bell last month adopted its first new slogan in 12 years, “Live Más,” the quick-service Mexican brand was looking to make the tagline as much about who their customers are these days as it is about how they eat. “Even though it’s a tagline, ‘Live Más’ is much more for us — it’s about an experience and a way to live life,” said chief executive Greg Creed. “So far it’s really resonating with our ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?