Company to remodel stores and rework menu and marketing
After setting the groundwork in 2010, Real Mex Restaurants officials said the 87-unit Chevys Fresh Mex brand will see an overhaul this year with remodeled stores, a new marketing approach and more healthful menu offerings. Cypress, Calif.-based Real Mex is the parent of Chevys, as well as the El Torito and Acapulco casual-dining chains. The company acquired the then-100-plus-unit Chevys chain out of bankruptcy in 2005 for $78 million. With the core of its units in economically challenged ...
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