Company credits value-focused promotions, small plates and retail product for boost
Real Mex Restaurants Inc. narrowed its losses during the third quarter, in part due to traffic-boosting happy hour promotions, the introduction of small plates and the expansion of its brand presence in grocery aisles. For its third quarter ended Sept. 10, the Cypress, Calif.-based parent of the Chevys Fresh Mex, El Torito and Acapulco casual-dining chains reported a loss of $6.3 million, compared with a loss of $13.4 million in the third quarter last year. Revenues declined 4.5 percent to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com