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Reconsidering the value of promotions, deals

Reconsidering the value of promotions, deals

When same-store sales at Applebee’s turned negative in the third quarter after being positive for more than a year, officials at Glendale, Calif.-based parent DineEquity Inc. blamed a Stacked Stuffed & Topped limited-time offer that just didn’t resonate with guests.

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Contact: Desiree Torres [email protected]

TAGS: News
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