ORLANDO Fla. —Red Lobster, in a bid to heat up sales gone cold and spark customer interest, has installed wood-fire grills in all of its 680 units, part of an ongoing plan to boost the chain’s number of food offerings and present lighter, more healthful fare. Red Lobster’s “Wood-Fire Grill” promotion, which was set to debut Nov. 11 at a cost of $10.5 million, comes as the economic slowdown continues to wreak havoc on much of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com