Revamp marks latest move in chain’s turnaround efforts
Red Robin Gourmet Burgers Inc. unveiled a menu overhaul at its corporate stores Monday that includes the return of several dishes and a 1.5-percent price increase. The casual-dining chain typically freshens its menu in the spring, but this year’s update is more comprehensive than usual as part of ongoing turnaround efforts at the company, said Susan Lintonsmith, Red Robin’s chief marketing officer. In February, Red Robin officials detailed its Project RED initiative with the goal ...
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Contact: Desiree Torres Desiree.Torres@penton.com