Smaller restaurant chains seem to have found the formula for competing successfully against larger, national rivals, who continue to struggle to differentiate themselves from one another, according to two recent brand studies.The highest customer satisfaction ratings in Sandelman & Associates’ 2007 Quick-Track Awards of Excellence went to smaller, regional chains, while the 2008 Brand Keys Customer Loyalty Engagement Index revealed that consumers find it difficult to distinguish one national ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
