NEW YORK Although more Starbucks customers are shifting to McDonaldâ€™s than previously believed, the rate at which traffic is declining at the upscale coffeehouse giant is slowing, according to an analyst report released Tuesday. Asurvey of about 2,500 coffee-drinking consumers by Morgan Stanley & Co. found that nearly half of Starbucks heavy users said they also buy coffee at McDonaldâ€™s at least once per week. About 56 percent of Starbucks heavy users said they buy coffee from ...
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Contact: Desiree Torres Desiree.Torres@penton.com