This is a special message from Paytronix. Restaurant marketing strategies are rapidly changing as more chains, such as Starbucks, Panera Bread, Papa Gino’s / D’Angelo and Subway, are taking advantage of loyalty programs to better connect with guests and, as a result, improve sales. At Dedham, Mass.-based Papa Gino’s, implementing a loyalty program at the 370-unit quick-serve pizza and sandwich chain not only increased Rewards member visits by 35%, it also helped the ...
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Contact: Desiree Torres Desiree.Torres@penton.com