NEW YORK Third-quarter earnings season got off to a rocky start this week with cautious commentary on October sales trends from heavyweight McDonald’s Corp., a quarter that many deemed disappointing from P.F. Chang’s China Bistro Inc., and double-digit revenue and profit drops at Sonic Corp. Positive news came from The Cheesecake Factory Inc., which used cost controls and menu changes to increase profit and help maintain sales, even with negative traffic trends. Chipotle Mexican Grill Inc. ...

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