Olive Garden, Red Lobster, Pizza Hut top new American Customer Satisfaction Index
With consumers still cautious about spending their cash, restaurants have placed particular emphasis on service to differentiate a dining out experience from merely eating at home, and according to the new American Customer Satisfaction Index, or ACSI, that focus has worked. Customer satisfaction scores collectively increased 5.3 percent to an average of 79 for quick-service chains, which include hamburger, pizza and coffeehouse brands. The average score for full-service restaurants was 82, ...
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Contact: Desiree Torres Desiree.Torres@penton.com