As Starbucks and Kraft Foods Inc.’s bitter — and likely expensive — divorce as licensing partners plays out in the court room, industry watchers see the drama as a sign that the stakes are getting ever higher for restaurant companies looking to license their brands. Starbucks isn’t the only restaurant chain to change partners in recent months. H.J. Heinz Co. plans to part ways with Boston Market for the distribution of frozen dinners available in grocery stores next ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com