ARLINGTON, Va. Hans Hess, the founder and chief executive of organic hamburger concept Elevation Burger, typifies an emerging movement toward mobile commerce. When he’s on the go, he uses his iPhone to download driving directions rather than relying on maps, and he places takeout orders from one of the eight restaurants on Elevation Burger’s iPhone application.Smart-phone apps until recently had not been widely adopted in the restaurant industry — certainly trailing far behind other social ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?