ARLINGTON, Va. Hans Hess, the founder and chief executive of organic hamburger concept Elevation Burger, typifies an emerging movement toward mobile commerce. When he’s on the go, he uses his iPhone to download driving directions rather than relying on maps, and he places takeout orders from one of the eight restaurants on Elevation Burger’s iPhone application.Smart-phone apps until recently had not been widely adopted in the restaurant industry — certainly trailing far behind other social ...
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Contact: Desiree Torres Desiree.Torres@penton.com