Group-buying deals have become one of the most polarizing marketing tactics in the restaurant industry, primarily because they challenge the idea that there is safety in numbers. Group-buying sites have attracted many restaurant partners because they provide a large rush of traffic on the day the eatery’s offer is featured. Typically, the restaurant offers the consumer a gift certificate at a steep discount, such as a $50 gift card for $25. The website keeps the money consumers hand ...
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