Restaurant marketers responded positively to Facebook's plans to develop a “social inbox” that would aggregate users' e-mails and separate friends' messages from those sent by all others, including businesses. Operators and social-media experts contended that the new platform, which Facebook announced last week, would not pose a threat to e-mail marketing, which is still an advertising workhorse for the restaurant industry. Rather, a “social inbox” could make e-mail ...

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