Business was brisk Tuesday night at Brixx Ice Co., a sports bar in Dayton, Ohio, near the site of the first game of the NCAA men’s basketball tournament. But general manager Christopher Bhai didn’t know whether the traffic lift could be attributed to the tournament’s opening-round game, the St. Patrick’s Day crowd or a broadcast of the World Baseball Classic, in which the United States came from behind to beat Puerto Rico. “Apparently, it was pretty exciting,” Bhai said. “I didn’t ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com