Operators offer iced, hot varieties to brew up customer interest
Order an iced tea at Eastern Standard in Boston, and you’ll get a glass brewed from equal amounts of green and black tea, spiked with a little bit of mint. The restaurant, which sells the tea for $3, began offering that particular variety three years ago, after general manager Andrew Holden was introduced to the blend by a supplier and thought it would be a crowd pleaser. “It seemed like a risk to break away from strong black iced tea, [but it] had incredible balance,” ...
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Contact: Desiree Torres Desiree.Torres@penton.com