College basketball’s men’s and women’s tournaments, which begin tomorrow, may be called “March Madness,” but many restaurant chains view them as a very sensible way to net sales. Not only do the big pizza and Buffalo wing brands get into the games every year, but so do casual-dining chains that run promotions to grow Facebook “likes” and in-store sales of beer and appetizers. Brands’ strategies range from limited-time offers designed to drive ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com