Cinco de Mayo has been growing as a promotional holiday for restaurants and bars, getting an added boost this year with May 5 falling on a Saturday and coinciding with the Kentucky Derby. The holiday, which was first observed in the United States after the Civil War, celebrates Mexican heritage and commemorates the Mexican army’s victory over French forces in the state of Puebla in 1862. Falling in the middle of the dry April-May holiday period, Cinco de Mayo gives restaurants and bars ...
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Contact: Desiree Torres Desiree.Torres@penton.com