Through promotions, events, ad campaigns and deals, restaurants have laid a game plan to intercept their share of Super Bowl XLIV food sales. According to Nielsen Media Research, nearly nine out of every 10 U.S. households plan to tune in at home for the Miami matchup of the New Orleans Saints and Indianapolis Colts, scheduled to air at 6:25 p.m. EST Sunday on CBS. At least two restaurant companies have ponied up the reported $3 million it costs to air a 30-second ad during ...
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Contact: Desiree Torres Desiree.Torres@penton.com