As summer vacation season heats up, consumers plan to hit the road — but they expect even more bang for their buck, particularly at restaurants, according to a new Harris Poll study. Restaurant operators say they are on the ready. The Harris Poll study, conducted in May, asked 2,500 consumers nationally about their summer travel expectations and found that two-thirds, or 66 percent, will take a leisure trip this summer. The number remained nearly identical to last year when 65 percent ...
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Contact: Desiree Torres Desiree.Torres@penton.com