Move over, Valentine’s Day, July 4th and Halloween: The deadline for Americans to pay their taxes is emerging as another opportunity for restaurants to drive traffic with themed deals and promotions. Restaurants and chains across the country are attempting to tap into the annual tax ritual by offering promotions tied to the Internal Revenue Service filing deadline, which this year falls on April 17. Some chains, like RA Sushi, a brand operated by Benihana Inc., are extending their ...
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Contact: Desiree Torres Desiree.Torres@penton.com