NEW YORK As the latest same-store sales reports come in, the effects of the severe winter weather that hit most of the country in January and February are becoming clear, and in some cases it isn’t pretty. Some analysts have begun to question, however, whether the talk of weather is only an excuse for a vacuum of sales-driving initiatives at brands that are already suffering. Sonic, Burger King, and CKE Restaurants’ Hardee’s and Carl’s Jr. each cited the snow storms and cold ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.