NEW YORK As the latest same-store sales reports come in, the effects of the severe winter weather that hit most of the country in January and February are becoming clear, and in some cases it isn’t pretty. Some analysts have begun to question, however, whether the talk of weather is only an excuse for a vacuum of sales-driving initiatives at brands that are already suffering. Sonic, Burger King, and CKE Restaurants’ Hardee’s and Carl’s Jr. each cited the snow storms and cold ...
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Contact: Desiree Torres Desiree.Torres@penton.com