As the economic downturn stalls NASCARâ€™s success, several restaurant companies are re-thinking their sponsorship deals with the league. Amid projected declines in attendance and TV ratings, and layoffs and mergers among racing teams as they try to stay solvent, some operators, such as Dominoâ€™s Pizza and Checkers, have put the brakes on their relationships with the National Association for Stock Car Auto Racing. Others, such as Burger King and Zaxbyâ€™s, are ...
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Contact: Desiree Torres Desiree.Torres@penton.com