Retailers and marketers have been complaining that holiday gift cards, often bought at the last minute for hard-to-please friends or relatives, are the “new fruitcake.” But several restaurant brands are sprucing up the stocking stuffers by allowing customization. An October study from Consumer Reports showed a general lack of enthusiasm for receiving gift cards. Of American consumers surveyed, 46 percent said they planned on buying a gift card but only 15 percent wanted to ...

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