Retailers and marketers have been complaining that holiday gift cards, often bought at the last minute for hard-to-please friends or relatives, are the “new fruitcake.” But several restaurant brands are sprucing up the stocking stuffers by allowing customization. An October study from Consumer Reports showed a general lack of enthusiasm for receiving gift cards. Of American consumers surveyed, 46 percent said they planned on buying a gift card but only 15 percent wanted to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
