It sounds improbable: connecting with guests and providing meaningful customer service with only a 140-character message. But officials of several tech-savvy regional chains, when talking about the service opportunities that are inherent to microblogging site Twitter, list numerous ways they‚Äôve co-opted the social-media phenomenon successfully. John Piccirillo, director of marketing for Fad√≥ Irish Pub, which operates all but two of the 11 Fad√≥ Irish Pubs and three Tig√≠n Irish Pubs ...
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Contact: Desiree Torres Desiree.Torres@penton.com