It sounds improbable: connecting with guests and providing meaningful customer service with only a 140-character message. But officials of several tech-savvy regional chains, when talking about the service opportunities that are inherent to microblogging site Twitter, list numerous ways theyâ€™ve co-opted the social-media phenomenon successfully. John Piccirillo, director of marketing for FadĂł Irish Pub, which operates all but two of the 11 FadĂł Irish Pubs and three TigĂn Irish Pubs ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?