Bob Watson, owner of the 5 & Diner restaurant chain, is hoping to tap into customer nostalgia as he relaunches the retro restaurant chain. 5 & Diner began serving classic diner food — burgers, fries, shakes, meat loaf, pot roast, turkey dinners and eggs — in Phoenix, Ariz., in 1989, in a setting reminiscent of the ’50s and ’60s. Greeters wear poodle skirts and servers have change dispensers on their belts. The jukeboxes play music from the era and the ...
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Contact: Desiree Torres Desiree.Torres@penton.com