RANCHO MIRAGE Calif. Irvine "Irv" Robbins, co-founder of the Baskin-Robbins treats chain and a pioneer of exotic ice cream flavors, died Monday of complications related to old age. He was 90. Robbins grew up scooping ice cream at his family’s dairy. In 1945, he opened his first cone shop, Snowbird Ice Cream in Glendale, Calif., offering 21 flavors. The following year, his brother-in-law Burton Baskin also opened a shop, Burton’s Ice Cream, in Pasadena. Within three years, Robbins had ...
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Contact: Desiree Torres Desiree.Torres@penton.com