Some of the largest players in foodservice are also the most prevalent brands in social media. The fourth quarter Restaurant Social Media Index results favored quick service over casual dining and those that continued to grow their social media footprints over those resting on the size of followers. 1. Starbucks RSMI score: 238.3 Klout score: 78 Social consumer sentiment score: 72.2 The coffee chain remains a leader across nearly all RSMI metrics, including total number of Twitter followers ...
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Contact: Desiree Torres Desiree.Torres@penton.com