CARLSBAD Calif. Following a growing trend of hybrid tacos, Rubio’s Fresh Mexican Grill on Wednesday introduced a new limited-time offer that combines a cheeseburger with a taco.
Rubio’s All-American Taco features a seasoned char-grilled beef patty topped with melted American cheese, salsa fresca, a smoky garlic-chipotle mayonnaise and lettuce, wrapped in a warm flour tortilla with jalapeno pepper on the side. It is available a recommended $2.99 throughout the 190-unit chain.
“I’ve always wanted to blend the cultural tastes of Mexico with those of the U.S.A., and I think this new All-American Taco is better than either on its own,” said Ralph Rubio, the chain’s co-founder and chairman. “We looked beyond the expected to introduce something totally unique, and, with one bite, the All-American Taco brings fond memories of the local beach drive-in and a trip to Cabo, all at once.”
In the Los Angeles area, hybrid tacos have been made popular by concepts such as the Kogi Korean BBQ truck, which offers “Korean tacos” spiked Asian-marinated meats and kimchee. Similar taco trucks have popped up offering “Chinese tacos,” such as kung pao chicken in a tortilla.
McDonald’s is also testing a Snack Wrap Mac, a smaller version of its signature Big Mac served in a warm flour tortilla instead of a bun.
Contact Lisa Jennings at [email protected].