Casual-dining operator Ruby Tuesday is taking a bigger step into the fast-casual segment with an agreement to license the Lime Fresh Mexican Grill brand. According to filings with the U.S. Securities and Exchange Commission, Ruby Tuesday, which is based in Maryville, Tenn., signed a master license agreement with LFMG International LLC, the franchisor of the Lime Fresh brand, on Sept. 13. Ruby Tuesday plans to develop up to 200 Lime Fresh units in a territory east of the Mississippi River, ...
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Contact: Desiree Torres Desiree.Torres@penton.com