Brand takes a hit, but remains positioned for growth
Seattle’s Best Coffee cafes within Borders locations ceased operation late last week as close to 400 remaining bookstores across the country began liquidation sales over the weekend. The 248 Seattle’s Best Coffee outlets, which were all in Borders Superstores across the country, ceased operation Friday under an agreement with Borders, which had planned to rebrand the cafes if the chain had been acquired. Since that didn’t happen, the cafes were closed, said Mary Davis, a ...
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