Starbucks Corp. said its aggressive push to build diverse points of distribution for its secondary Seattle’s Best Coffee brand has resulted in the coffee now being available in 30,000 locations, including Subway and Burger King restaurants. The milestone represents a 10-fold increase in distribution points since March 2010, the company said. Starbucks’ goal is to expand the brand into 100,000 locations. “We’re succeeding because we’re giving consumers what they ...
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Contact: Desiree Torres Desiree.Torres@penton.com