Starbucks Corp. said its aggressive push to build diverse points of distribution for its secondary Seattle’s Best Coffee brand has resulted in the coffee now being available in 30,000 locations, including Subway and Burger King restaurants.
The milestone represents a 10-fold increase in distribution points since March 2010, the company said. Starbucks’ goal is to expand the brand into 100,000 locations.
“We’re succeeding because we’re giving consumers what they want today, great coffee they can easily enjoy, and we’re opening the door for retailers and franchisees to participate in the growing premium coffee category,” said Michelle Gass, Seattle’s Best president.
Over the past six months, Seattle’s Best has been rolled out in more than 20,000 Subway outlets in the United States and Canada. It also is being introduced in 7,500 Burger King units in the United States and Canada.
In addition, the coffee is available in more than 300 AMC Theatres and in Mac’s Convenience Stores, which has 600 units in Western and Central Canada, according to Seattle’s Best.
Other partnerships include Alaska Airlines, Royal Caribbean International cruises and Borders bookstores.
Seattle’s Best also operates and franchises more than 550 cafes and kiosks, and the coffee is available on many college campuses, restaurants, in hotels and in more than 20,000 retail grocery locations.
Contact Lisa Jennings at [email protected].