Starbucks Corp. said its aggressive push to build diverse points of distribution for its secondary Seattle’s Best Coffee brand has resulted in the coffee now being available in 30,000 locations, including Subway and Burger King restaurants. The milestone represents a 10-fold increase in distribution points since March 2010, the company said. Starbucks’ goal is to expand the brand into 100,000 locations. “We’re succeeding because we’re giving consumers what they ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?