New findings from Technomic highlight one of the most effective tools at restaurateurs’ disposal to spike beverage sales: their servers. According to the Chicago-based market research firm's “Beverage Consumer Trend Report,” 23 percent of consumers would consider drinking a beverage they had never tried before if their server recommended it, and 30 percent of those patrons identified as heavy beverage users said a server suggestion would impact their beverage ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.