Study finds many diners influenced by server drink suggestions
New findings from Technomic highlight one of the most effective tools at restaurateurs’ disposal to spike beverage sales: their servers. According to the Chicago-based market research firm's “Beverage Consumer Trend Report,” 23 percent of consumers would consider drinking a beverage they had never tried before if their server recommended it, and 30 percent of those patrons identified as heavy beverage users said a server suggestion would impact their beverage ...
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