Shochu hasnâ€™t yet followed tequila and cachaĂ§a into the mainstream of American spirits, but proponents say itâ€™s just a matter of time until the eminently mixable Japanese liquor makes the jump from ethnic obscurity to bar staple. It has a lot going for itâ€”boutique image, versatility, relatively low alcohol content, purported health benefits and even snob appeal, with some brands fetching triple-digit price tags. It also seems poised to flow along with the growing interest in authentic Asian ...
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Contact: Desiree Torres Desiree.Torres@penton.com