OAK BROOK Ill. McDonald's is launching one of its largest promotions, a global effort tied to the May 18 release of the animated "Shrek The Third" that's designed to encourage healthful eating by children. The tie-in is McDonald's first promotional partnership with DreamWorks Animation SKG and will involve more than 100 countries in what the chain billed as its "single biggest promotion of fruit, vegetables and milk."The U.S. promotion will focus on a variety of menu items including ...
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Contact: Desiree Torres Desiree.Torres@penton.com