Joe Scafido believes Dunkinâ€™ Donutsâ€™ breakfast business will continue to grow. â€śRight now lunch is still very dominant in QSR, but breakfast is closing fast,â€ť says the chief creative and innovation officer for Dunkinâ€™ Brands. â€śI think weâ€™re only in the first stage of the rocket that is breakfast as a category.â€ť Scafido leads the team that created Dunkinâ€™ Donutsâ€™ current shining star in the breakfast sandwich category: the Sausage Supreme Omelet. Introduced last September, ...
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Contact: Desiree Torres Desiree.Torres@penton.com