Joe Scafido believes Dunkin’ Donuts’ breakfast business will continue to grow. “Right now lunch is still very dominant in QSR, but breakfast is closing fast,” says the chief creative and innovation officer for Dunkin’ Brands. “I think we’re only in the first stage of the rocket that is breakfast as a category.” Scafido leads the team that created Dunkin’ Donuts’ current shining star in the breakfast sandwich category: the Sausage Supreme Omelet. Introduced last September, ...

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