The next step for the vodka segment could be into the high end of the price stratosphere. According to the research group Just-drinks.com , ultrapremuim brands, as opposed to superpremium and premium brands, could be the next hot property, representing where vodka is headed over the course of the next several years. Just-drinks defines premium vodkas as those with retail prices more than $12 ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?