The next step for the vodka segment could be into the high end of the price stratosphere. According to the research group Just-drinks.com , ultrapremuim brands, as opposed to superpremium and premium brands, could be the next hot property, representing where vodka is headed over the course of the next several years. Just-drinks defines premium vodkas as those with retail prices more than $12 ...
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Contact: Desiree Torres Desiree.Torres@penton.com