A look at three chains aiming to repeat the burrito brand's success
A new wave of “Chipotle-style” concepts are looking to find success by adapting the fast-casual burrito chain’s business model to different cuisines in order to fill holes in the market. And why not? As much of the restaurant industry struggled during the past few years, Chipotle Mexican Grill churned out quarter after quarter of positive results, ending 2010 with a same-store sales increase of 9.4 percent, and securing its place as a business model to be imitated. NRN ...
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Contact: Desiree Torres Desiree.Torres@penton.com