DENVER The seven-unit Smashburger fast-casual chain here said it has signed its first franchisee, the New Jersey-based Mascott Corp., to open up to 30 units on the East Coast. Mascott is a family-owned multiconcept franchisee of such brands as Popeyes Louisiana Kitchen, Carvel Ice Cream, Cinnabon and Seattle’s Best Coffee. As part of its deal with Smashburger, Mascott becomes a member of the chain's Founders Club, a designation for the brand's first five large franchisees.Started ...
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Contact: Desiree Torres Desiree.Torres@penton.com