ORLANDO Fla. Smokey Bones Barbeque and Grill has named Push agency of record as the casual-dining chain prepares to launch a repositioning campaign. The Orlando-based agency will be responsible for brand planning, creative content for advertising, media buying, promotions, and interactive and website development.Sun Capital Partners Inc. of Boca Raton, Fla., bought the 73-unit Smokey Bones in December from Darden Restaurants Inc.The chain will focus on “bold flavors, ice-cold drinks ...
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Contact: Desiree Torres Desiree.Torres@penton.com