Social-media ROI from tattoos and tags

Did you know today was Social Media Day? Neither did I, which is why I celebrated by not checking into my Twitter account until lunchtime. But luckily, one of my best sources on Midwestern independent restaurants and social-media marketing is Joe Sorge of Milwaukee, who called to tell me all about his latest campaign that would be perfect for a Social Media Day blog post. The promotion combined the latest digital-marketing tools (Foursquare, Twitter, quick-response codes, smart ...

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