If you raise the price, people will drink less—at least that’s the thinking behind the various proposals around the country to put taxes on sugary soft drinks.The lawmakers and activists behind such measures are following the example of the so-called “sin taxes” on alcohol and tobacco that penalize consumption of substances deemed unhealthy or harmful, and sodas have moved into the crosshairs.The bubbly stuff Americans love to guzzle is increasingly fingered as a major culprit in the ...

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