Sonic Corp. executives told analysts Tuesday they are becoming more nimble at driving traffic and promoting items at the 3,500-unit drive-in chain, such as switching this past summer to a hot dog promotion from a burger push. In the fourth quarter ended Aug. 31, Sonic reported net income of $12.3 million, or 20 cents per share, up from $4.7 million, or 8 cents per share, in third quarter of 2010. Sonic said it took an impairment charge of $15 million related mostly to the fair value of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!