Healthfulness and a desire for lighter dishes spurred the menu items’ growth, Technomic finds
Soup and salads continue to gain popularity at restaurants for consumers seeking lighter and more healthful dishes, Chicago-based consulting firm Technomic Inc. found. Of more than 1,000 consumers surveyed last year by Technomic, 62 percent now order soup at least occasionally during restaurant visits, up from 43 percent of people in a similar study in 2009. Salad orders increased over the course of two years as well, as 76 percent of consumers now order salad at least occasionally when ...
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