With the recession in full swing, cheap, convenient food can be a marketplace winner, so operators are responding with oatmeal. Chains like Starbucks and Jamba Juice offer the breakfast staple, as do local, organic-oriented independents. Emeryville, Calif.-based Jamba Juice came out with a steel-cut, organic oatmeal this winter, and the chain plans to keep the dish on its menu year-round. In fact, vice president of the brand marketing Kim Larson says the traditionally ...
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Contact: Desiree Torres Desiree.Torres@penton.com