As chains look to hook customers with free food offers or two-for-one deals, the successes of these drastic campaigns are often difficult to quantify. Some results, however, are trickling in. Ruby Tuesday Inc., the operator or franchisor of 942 namesake casual-dining restaurants, debuted last week atwo-for-one entree promotion that according to one analyst could already have sparked an increase in guest traffic. Just a few days into the deal, Wachovia ...
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Contact: Desiree Torres Desiree.Torres@penton.com