OAK BROOK Ill. —Video may have killed the radio star, as the song goes, but reality TV killed—or at least seriously maimed—the music video, relegating the art form to only a few hours in the middle of the night on MTV or VH1. Perhaps it’s fitting, then, that McDonald’s would play a small part in reviving music videos by using them in its latest marketing test: pitching late-night or 24-hour operations to music-loving young ...
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Contact: Desiree Torres Desiree.Torres@penton.com