Chain responses to attacks suggest the best defense depends on the offense
Following the recent dismissal of a high-profile lawsuit claiming that Taco Bell misrepresented its signature taco filling as beef, the 6,000-unit quick-service chain wasted no time hitting back against its accusers. The Irvine, Calif.-based brand took out full-page ads in newspapers like the Wall Street Journal and USA Today asking the law firm that filed the suit, “Would it kill you to say you’re sorry?” Many restaurants that find themselves under attack these days can ...
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